I built Attachd during a season where I was carrying a lot.

Starting a new business.
Becoming a mum.

And the pressure to do more and to be more was heavier than ever.

It’s an invisible weight most of us don’t talk about.


The moments you don’t want anyone to see.

Where all your energy is exhausted trying to hold it all together.

But still, you move forward.

In this guilt-loaded, fiercely-driven, overstimulated headspace.

Honestly… I loved the push.

The late nights, the high standards, the feeling of scary, untouchable growth.

I’ve spent years thriving in that mode.

So I guess that’s the story, right?

Keep going. Push harder. Don’t fall behind.

Building this business made me realise the one thing I suck at.

And that’s having the strength to let go.

Of the fear, the doubt, the shame.

All the unhelpful feelings that stopped me from doing what actually mattered.

It’s not just a belt.

It’s about creating space to hold your dog and still hold yourself.

It’s choosing presence, even when life’s chaotic.

It’s trusting that sometimes the strongest thing you can do is free your mind.

And just hold onto what really matters.

- Mikaela